Only Human Translators

“We do it ourselves”

“We do it ourselves”

Can clients be weaned away from DIY solutions? This could have been another post about how difficult it is to prospect for direct clients, at least for a rather introverted person like me. I went to a trade fair last week, and it’s true that, as always, I found...
Learning and spreading the word

Learning and spreading the word

Lessons from a client event The new monthly rhythm of this blog takes some getting used to. It’s now a month since I went to the International Wine Tourism Conference (IWINETC to its friends) near Catania, Sicily, in the impressive shadow of Mount Etna, and time...
Removing the suit of armour

Removing the suit of armour

…and turning down the sales fever A few weeks ago, I mentioned that I’d suffered a bit of a setback with my marketing activities and the time has come to explain what happened. Some time ago I discovered that an international conference on wine tourism is...
How much?

How much?

A few thoughts on pricing Many people, when they first start thinking about pricing, are affected by the idea that everything has a “fair price” – what should be charged for particular goods or services. We can learn as much economics as we like (in...
Here’s to the cooperative spirit!

Here’s to the cooperative spirit!

Exploring the past and future in the vineyards Some came for the day out, some to investigate an interesting new specialisation and others were mainly there for the wine when I joined a party of just over a dozen translators for a vineyard tour at the weekend. We were...
Drinking to a different kind of CPD

Drinking to a different kind of CPD

Specialist courses improve subject knowledge I’ve been talking quite a lot on this blog lately about CPD – or Continuing Professional Development for the uninitiated. Recently, rather than translation itself or what are known as the “soft...